The first time I knew about sharing a bicycle, it was in Shenzhen in the summer of 2016. A row of orange bodies shone with youthful light in the sun.The industrial expansion is as hot as the summer sun. In just half a year, blue, yellow, and green, all of which share bicycles occupy the streets of Shenzhen.The pain points of users "last mile", such as expensive taxis, slow walking, and incompetent public transportation, are slowly being solved by various shared bicycles on the street.
Shared bicycles detonated the sharing economy. Almost overnight, sharing models such as shared umbrellas and shared charging treasures have sprung up.Under the catalysis of the sharing economy, the shared car has gradually entered the public's field of vision, and has changed the way people use cars. More and more enterprises are beginning to lay out the field of travel based on shared cars.Even a car giant like Toyota has announced that it will transform from a car company to a mobile travel company and cooperate with companies like Didi, Amazon, Uber and others.
The domestic FAW, Dongfeng and Changan automakers have also joined forces to enter the shared travel sector and will form a joint venture to establish a T3 travel service company.
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In addition to traditional car companies, Internet companies and traditional car rental companies have also arranged to share the travel field. According to industry statistics, there are already more than 400 companies registered as shared cars in China.
/ Sharing car boom /
When the shared bicycle heat dissipated, the baton passed to the shared car.According to a report released by the China E-Commerce Research Center, in 2017, the total amount of financing for shared vehicles was 76.459 billion yuan, making it the industry with the highest investment in the sharing economy.This data shows that shared cars are gradually replacing shared bicycles as a hot spot for capital chasing.
The emergence of this hot spot has catered to the demand pain points of most users who are difficult to drive and buy expensive cars.
On the one hand, the huge car ownership has caused congestion in urban roads, such as taxis and parking.According to statistics, China's current car ownership has exceeded 200 million, and the number of cars in first-tier cities such as Beijing, Guangzhou, and Shenzhen has exceeded 2 million, of which Beijing has the highest number of cars with 5.64 million cars.The huge traffic flow makes the roads and parking spaces of the city become scarce resources. It is difficult to walk on the road during holidays, and it is hard to find a parking space on the weekend.
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On the other hand, the rising cost of car purchases in urban areas has weakened the desire of most people to buy cars and even made most people unable to afford them.According to the data of CICC's R&D, as of 2017, the number of drivers' licenses in China has reached 340 million, while the number of private cars is only 187 million, and nearly 160 million people are licensed to drive.The policy of buying a car, a single and double number limit and further increasing the number of certified car-free people.
The emergence of shared cars has solved the pain points of the above users.Without increasing the amount of car purchased in the market, shared cars provide convenience for people to travel, alleviating the pressure on resources such as roads and parking spaces, and satisfying the travel demand of people who “do not buy or raise” and reduce travel costs.
In addition to user needs, the promotion of policies is also a major positive factor for the continued development of shared cars.
In July 2014, the State Council issued the “Guiding Opinions on Accelerating the Promotion and Application of New Energy Vehicles”, which pointed out that it is necessary to speed up the construction of charging facilities, actively guide enterprises to innovate business models, and promote the promotion and application of public services.
In August 2017, the Ministry of Communications and the Ministry of Housing and Urban-Rural Development jointly issued the “Guiding Opinions on Promoting the Healthy Development of Small and Minibus Leases”, which proposed to encourage the development of time-sharing leasing, especially the use of new energy vehicles for time-sharing leasing.
The huge market demand and policy promotion have made the shared car a blue ocean with unlimited vitality, which naturally attracted a group of enterprises and capital.
Roland Berger released the "2018 China Auto Sharing Travel Market Analysis and Forecast Report", saying that the direct demand for car sharing travel in China will grow rapidly from 8.16 million times/day in 2015 to 37 million times/day in 2018, corresponding to market capacity expected to grow from 66 billion yuan / year to 380 billion yuan / year, and the potential market capacity brought by potential demand is expected to reach 1.8 trillion yuan.
/ Profit issue is pending /
Although the shared car market has national policies and market demand support, how to achieve profitability has always been an open question for industry players.
Muggle travel, which has been on the market for less than a year, announced that it has officially ceased service since May 20 and declared bankruptcy;
Known as the "global initiative", the Paris-based electric vehicle AUTOCIB officially announced its suspension of operations on June 21, due to long-term losses;
Earlier, EZZY, which was operated in Beijing under the BMW i3+ membership fee model, was officially dissolved in October 2017;
Of course, the enterprises that are out of the game are far more than the above.
Like a shared bicycle, the shared car lacks a stable and clear profit model, especially in the heavy asset mode in which the self-purchased vehicle operates.Any business model will inevitably require profit support behind it. Enterprises want to continue to develop and are positive in cash flow.At present, shared cars are difficult to achieve profitability in the short term due to rent. Unprofitability is the biggest obstacle to the development of a company. The players who share the car have not yet explored a real profit model.
/ Driverless is the home? /
Sharing the car side is an attractive industry prospect, not only to meet the needs of users but also to support the policy; the other side is the sword of Damocles on the top, We do not know when it will fall.
How to remove the "sword" from the top of the head, some people in the industry gave their own answer, that is, automatic driving.
For example, autonomous driving changes the use of the scene from "people looking for a car" to "car finding someone."When the user makes an appointment online, the vehicle will automatically travel to the designated location to wait for the customer; when the vehicle is over, the vehicle will automatically drive to the parking place, and the real thing will be with the loan, without waiting.
Automated driving can also reduce operating costs and improve operational efficiency.Enterprises can use the automatic driving technology to achieve automatic dispatching of the fleet, serving the areas where users have strong travel needs; vehicles can also perform power detection and find charging piles for charging.
Auto-driving is not a utopian fantasy. Some domestic companies have already completed the test of unmanned shared cars.On May 24th, Panda Motors and Baidu announced the official launch of the “Autopilot Demonstration Park” in the Liangjiang New District of Chongqing. Six auto-driving shared cars equipped with the Valet Parking product of the Baidu Apollo platform will be in the demonstration park for one month directed trial operation.Users can realize the transition from "people looking for a car" to "car finding someone" through the mobile phone APP.
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Autopilot will be able to lead the shared car out of the current predicament. I believe that under the leadership of unmanned driving, the future sharing of the car will greatly facilitate our life and open a new era.
/ Soling also do shared cars? /
Soling has been committed to providing products and services with a good user experience to customers around the world. In the field of shared vehicles, Soling has developed a time-sharing platform by leveraging its own strength in the industry for more than 20 years. Help enterprises improve the quality of operational services and bring users a convenient car experience.
Soling's time-sharing platform is composed of vehicle terminal, rental business center, operation management platform, vehicle networking data center, mobile APP application and third-party payment service. It fully realizes the customer's on-demand and full-service self-service, and also makes the user It is more convenient to use the car in the park for commuting, daily travel in the city or short-distance travel around the city.Users only need to download the APP registration account to start the car rental business.Soling also added maps, car navigation, vehicle condition check, mileage power query and parking space search in the app to fully meet the user's driving needs and no worries.
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On the enterprise side, the Suo Ling platform not only has integrated fleet management, but also real-time mastery of operation scheduling, operation planning, driver management, and itinerary record management. In the operation management platform, Soling also has set up customer relationship management in a targeted manner customers, with a variety of activity tools, reminders, information and other information to increase user activity and viscosity, and finally through our CRM system to help companies analyze user hobbies, behaviors, to maximize the company familiar with your customers, Thereby providing customers with "just good" demand services, increasing user satisfaction.
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Soling travels smart travel.Whether it is car networking, driverless or time-sharing, Soling will provide you with professional and personalized driving services with the most advanced technical strength, and open a new era of smart travel in the future.